Brief: Create and brand a unique, contemporary street market to the town Falmouth.
My Outcome:
Hive Market
'Sample. Share. Socialise'
Hive is an entrepreneurial and innovative market which connects local people and businesses. It is a platform for new and existing Falmouth restaurants, cafés, bars etc. to offer samples, along with information about them and their products to local people and tourists. In return for providing initial free samples, businesses with earn the priceless value of honest feedback. Hive is a great way for local businesses to promote and test new exciting products on the market.
Unlike other markets which tend to keep the same traders, Hive is continually changing and evolving. You will never experience the same product twice; there is a rotation of food and drink businesses each week offering new and exciting products, so the customer is always discovering something new.
Hive Floor Plan
The #sharethebuzz campaign uses a simple idea of putting ‘Hive stickers’ in and around businesses which will feature in Hive, and encouraging people to photograph and share the stickers they find on social media; consequently creating a buzz about the market. The person who discovers and shares the most Hive stickers wins the prize of a months of free vouchers to their favourite food and drink businesses in Falmouth.
Hive stickers
Example twitter feed
Alongside the #sharethebuzz campaign, interactive touch windows will be installed on all the business featuring at Hive. When a member of the public walks past one of the windows, the Hive logo will appear and invite the passers-by to touch the window and find out more information about the market. The interactive windows reinforce the brand’s main value of connecting local people directly to local businesses.
Weekly flyer showing the different businesses appearing at Hive.
The app design
Hive is all about connecting both customer and business owner through an interactive sharing of information. The ‘Buzz’ app allows you to do this with just a few clicks. It is a quick and easy way for Hive customers to share their views and feedback about the product they have just tried. There is no need to fill out long customer feedback forms and no need to go online, you just simply scan the QR code on the product packaging and then press Buzz.
After you have buzzed the app will then buzz you about the latest exciting, innovative products which will be appearing at Hive in the future; so you never have to miss out on discovering something new.
Each month the business which has had the most buzz will receive personal packaging and promotional billboards. The packaging and billboards are personalised with all the positive feedback people have shared using the Buzz app.
