THE INSPIRED EYE

 

At the start of 2015, innovative luxury cosmetics brand Hourglass launched The Modernist Palette, a completely unique eyeshadow array. Featuring continuous color in a sculptural, single-pan format, the palette required a tag line, description and supporting copy to reflect its progressive, art-inspired character. From packaging and e-commerce copy to social media content and video script, we crafted a verbal world where the breakthrough product could exist elegantly across platforms.