This project is to transform the great, historical New York Public Library - Stephen A. Schwarzman Building, located on Fifth Avenue and 42nd Street - into a more friendly and welcoming research center toward local teenagers and young adults.

The new logo placed a red drop pin right on top of NYPL, indicating the New York Public Library is your knowledge destination. It is also pointing to “NY”, which signifies this monumental building is located in New York. Slap serif typeface gives the library a more contemporary feeling, while suggesting the library is up-to-date to the digital age.
 

A series of three posters are created based on the library theory: Inspiration, Exploration, Discovery. They also represent the research experience in the NYPL; come to the library and your ideas will grow into different directions like vines. Small texts on the posters indicate fun facts about the NYPL.

A promotional booklet is also created to promote the library. It can be unfolded to a 13”x19” poster with the library information on the inside. Along the edge of the poster are three tear-off bookmarks. Readers can use these bookmarks to indicate whether the spot they mark inspires them, is worth more exploration, or is a discovery.

A clear wayfinding system is stongly needed in the Schwarzman Building (the Main branch). Directories will be cut into 3D acrylic types and attached to the walls in use of the empty spaces. The drop pin logo icon will function as an arrow and direct people to their desired destination.