Gabriel Schut's profile

Design Conference Branding

Gabriel Schut
•
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
 
The 
Drop Cap Conference
The Art of  Elegant Type
—
“Fine art is that in which the hand, the head, and the heart of man go together.” 
John Ruskin
 
 
This was a student project for my Advanced Typography class. We were given the opportunity to create promotional materials for an upcoming design conference, with the theme and location open-ended. The name "Drop Cap" is a reference to the medieval practice of hand-illumination of large ornate letters to indicate the beginning of a new thought in writing. The illustrated letters were often very elegant and detailed. My branding theme was centered on the concept of beautiful classical typography and ornamentation. I chose the city of Boston, Massachusetts to host my conference because of its historical significance. I used uncoated paper for all of the printed pieces and I debossed several of the materials to give them a classy and sophisticated feel. The debossing was done with polymer plates on a traditional letterpress machine. The typography treatments throughout the materials were inspired by print pieces from the 18th and 19th century. The program book was hand-sewn with bright orange thread to complement the dark blue cover.
 
 
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
Drop Cap conference boston elegant fancy letterpress emboss orange blue wood
 
Colophon
Designer: Gabriel Schut
Typefaces: Adobe Caslon Pro, Klinic Slab
Paper: French Smart White 80# C, 70# T
Polymer Plates by Boxcar Press
Printing and Embossing by Rust Valley Design Co.
 
 
 
Thanks for viewing!
 
Design Conference Branding
Published:
Gabriel Schut's profile

Owner

Gabriel Schut's profile
Kent, OH, USA

Design Conference Branding

Branding for a typography-centered design conference in Boston, MA.

Published:

Tools

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial