Final work for Project II class: a branding reformulation of any non-profit institute of choice. Mine was for the Diadema Track & Field, a club placed in Sao Paulo, Brazil.
This team is characterized by the concepts of: fraternity, progress and tradition.
After some studies regarding these concepts as a basis, this manual presents a new visual identity for this team, establishing a standard branding whose goal is to communicate such core values.
The Diadema Track & Field group already has 30 years of history and some goals: better health through sports practice; and training of young people through several family integration activities and aimed at holistic development of them.
Being a non-profit association, is directed only by volunteers, which creates a strong connection in everyone. However there are also not many resources to, for example, hire professionals in the field or even a headquarters.Therefore this branding also serves to help to establish an identity to
improve the group's visibility, either in their own events, whether for fundraising ones for
Being a non-profit association, is directed only by volunteers, which creates a strong connection in everyone. However there are also not many resources to, for example, hire professionals in the field or even a headquarters.Therefore this branding also serves to help to establish an identity to
improve the group's visibility, either in their own events, whether for fundraising ones for
maintenance of the team.
Its needs for the branding applications revolve mainly to renew institutional materials such as stationery products. However, this manual adds more possibilities of application in other materials such as uniforms.
Its needs for the branding applications revolve mainly to renew institutional materials such as stationery products. However, this manual adds more possibilities of application in other materials such as uniforms.
V A R I A T I O N S
P A L E T T E
S T A T I O N A R Y
W E B S I T E
U N I F O R M S
O T H E R I T E M S
F I C T I O N A R Y T R A I N I N G C E N T E R
