Digital Campaign - Tapal Danedar (Tea Travels) Contest

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Client: Tapal Danedar

Agency: Digitz

Goal: Promote Tapal Danedar's new TVC, 'From the Freshest Tea Gardens to Your Cup of Tea' on digital platforms.

Objective: Increase online fans.

Strategy: Run an online contest that increases digital interaction with Tapal's Facebook page. Post weekly contest questions, select winners and send them to visit tea gardens in Sri Lanka.

Successful Outcomes: Met digital KPI's and increased fanbase. Online campaign was adapted to outdoor hoardings.

HYPE PHASE

LAUNCH PHASE

Web Banner on HUM TV website

Web Banner

EBCO, The Forum- Karachi

-Resized by BTL agency

EBco, The Forum, Karachi

Outdoor hoardings at Nuelplex.

-Resized by BTL agency

POST LAUNCH

Photograph by Humayun Memom

Photograph by Humayun Memom

#TeaTravels

www.facebook.com/TapalOfficial

Digital Campaign - Tapal Danedar (Tea Travels) Contest

Published: January 9th 2015

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Digital Campaign - Tapal Danedar (Tea Travels) Contest

Client: Tapal Danedar Agency: Digitz Resonating with the new TVC, Tapal Danedar launched a digital campaign where winners got a chance to WIN a Read More

Published: January 9th 2015

Creative Fields