Concept design for BALDRR Classique, a premium air purifier.
The BALDRR Classique air purifier is a redesign of the concept of air purifier, focusing on a minimal and elegant approach.
The name BALDRR comes from the name BALDR which is a god of light and purity in Norse mythology, and a son of the god Odin and the goddess Frigg.
Great care and careful consideration has been applied to the manufacturing process, which remains traditional with assembly of the 20 pieces making the BALDRR being done by hand.