Title : The fake doctor
Client : Médecins du Monde Suisse
Brief : Access to health is a real issue, even in Switzerland.
We had to create a notoriety campaign for MdM (CH) based on this fact.
Idea : All these people that can't afford going to a doctor because
of their instability become a real demand. And when there is demand, there is offer.
We invented prints with a fake doctor that would take advantage of the situation to create his own business. Also, we created fake ads about medicinal cares to shock people.
Client : Médecins du Monde Suisse
Brief : Access to health is a real issue, even in Switzerland.
We had to create a notoriety campaign for MdM (CH) based on this fact.
Idea : All these people that can't afford going to a doctor because
of their instability become a real demand. And when there is demand, there is offer.
We invented prints with a fake doctor that would take advantage of the situation to create his own business. Also, we created fake ads about medicinal cares to shock people.
