Betfect is a recently born startup that aims to gather sport gamblers from across the world. In the beginning I designed a visual identity based on an interpretation of the clover. In the following year I designed the website and the mobile app, trying to render as simple some complex tasks.
The visual identity
The visual identity is based on the symbolism of the clover, often associated with the idea of luck. After the first drawings I tried sketching a Processing app to generate a variety of combination of leaves size, mottling shape and midrib depth. The result was quite interesting, but no clover passed the low-dimension trial, so kept the simplest combination.
The visual identity is based on the symbolism of the clover, often associated with the idea of luck. After the first drawings I tried sketching a Processing app to generate a variety of combination of leaves size, mottling shape and midrib depth. The result was quite interesting, but no clover passed the low-dimension trial, so kept the simplest combination.
The clover is a symbol for luck. Its biological features differentiates one from another.
Few lines of code generates a wide range of stylised covers.
Some of the generated clovers. Without mottling or ribs the logo shows more consistency.
Some of the application of the finished mark along with the typography.
The website
The website is the Betfect core, in it the social part goes alongside the betting one. One can only subscribe to follow his friends, check the leaderboards out and discuss in the groups, or he can place bets on his favourite sports and copy his friends betslips. While browsing trough different sports and leagues the user can place bets with the best odds, thanks to the intergration with different bookmakers.
The website is the Betfect core, in it the social part goes alongside the betting one. One can only subscribe to follow his friends, check the leaderboards out and discuss in the groups, or he can place bets on his favourite sports and copy his friends betslips. While browsing trough different sports and leagues the user can place bets with the best odds, thanks to the intergration with different bookmakers.
A stream of bet slips in the homepage.
Sports pages allow the user to browse events by league or in chronological order.
The leaderboards gather best betters in the community, reporting their performance.
The search engine brings the results of the query from all the ctegories.
The app
The mobile app first version, designed with Riccardo Zecchini, focuses on the features that keep the user updated on his open bets and on his friends ones. Another main feature of the app is the betting provider comparability, that allows to place a betslip with the most favorable bookmakers.
The mobile app first version, designed with Riccardo Zecchini, focuses on the features that keep the user updated on his open bets and on his friends ones. Another main feature of the app is the betting provider comparability, that allows to place a betslip with the most favorable bookmakers.
The main leaderboard, the profile page and the event page
The home screen of the app, a detail of the menu and the notification tab.
