Remalux, a local paint trademark, has been present on the market for more than 10 years. We have had a privilege to collaborate with its venturesome team on upgrading the brand. 

We’ve started with a packaging design relaunch based on the fine-tuned brand essence. The key market players have been targeting the end consumer in all their communications. At the same time Remalux established a solid business-to-business model and has been actively doing business with paint masters directly. We took it as a basis for positioning the brand as the professionals’ choice and tried to reflect this idea in the product packaging.

The idea of packaging design evolved from the insight that “while the end consumer chooses color, the paint master decides on a product with corresponding color to be purchased underlining the significant impact of the paint master’s recommendation on a purchasing decision of the consumer”. The relaunched packaging design of Remalux communicates relevant technical characteristics of the product to the customer making the selection process of the right product easier.
We strongly believe that Remalux will continue making our lives colorful with its unique innovations and tremendous effort.

 

Client: K-Kolor

Brand: Remalux

 

Creative director: Rinat Fazylbekov https://www.behance.net/Fazylbekov

Art-director: Asset Mussabekov

Designer: Nelli Orazbayeva

Account manager: Svetlana Tkatova

Creative processing manager: Zarina Nurambekova