It's just not P.C
Print campaign for Apple
Print campaign for Apple
This print campaign idea for Apple was to show the easy to use functionality of Apple products while at the same time having a bit of a dig at all other P.C brands.
Alternatively, they could be displayed on a motorized 3 sided billboard.
The last execution was just to explain the idea further.
Apple call a spade a spade.
An initial sketch of the "Ugly Bloke" ad.
