Brief
As Generic is undergoing rebranding, the objective was to develop a concept that supports the introduction of the fresh brand identity. The calendar should also showcase what Generic is able to achieve with their printing skills set. Since this will be given to clients, the brief was for it to be of a reasonable size, yet bold enough to catch the eye.
Solution
We introduced a shimmery rainbow to connote a fresh start, utilising metallic hotstamping techniques to achieve the effect. We also employed a dynamic interlace of exuberant images, colours and textures -- showcased through meticulously wrought layers of die cut numbers -- to extend the idea of a rainbow of ideas. Even the stand is not forgotten, its solidity a proxy for Generic’s foundational strengths in colour, creativity and connection with stakeholders.
