The Brief
Create a branding concept (including the invention of an unique company name), design business cards, website layout and other promotional materials for a fast food soup restaurant. Come up with a creative way to attract clients to emotionally engage with the brand.
Solution
What is the first thing that comes to mind when you think of a cup of hot soup? Most probably the delicious smell it has. Having that in mind, I decided to develop a boutique menu, which will engage the customer on a sensual level - relying on both Sight & Scent. Similar to cosmetic companies which often add scented pages in their parfume catalogues, I asked myself what will happen if the same principle is applied to a restaurant menu. Thus, by adding soup scented pages the design is offering unexpected scenario to its customers and emotionally connects with them.
Branded cups for soup, which change the color of the logo depending on the content
Check out the full pdf of the scented menu on Issuu:
Scented posters and flayers:
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