Lundhags Pant & Boot Guide Campaign.
 
Lundhags Pantguide and Lundhags Bootguide is exactly what it sounds like. A guide to the right Lundhags Pants, and a guide to the correct Lundhags boots. Both guides contains information about the pants and the boot features and benefits and inspiration by three real guides. The three films is about the guides: Urban – Mountain guide, Linnea – Expedition guide and Carina – Kayak guide and how they look on nature, adventure and how to find inspiration to other parts of life by being outdoors, and by stepping outside their comfort zone. The two digital guides help customers to find the right pants and boots for different types of activities, weather and intensity. Both guides are also available in print versions. The guides have been marketed by using for example print ads.

Client: Lundhags
Contact: Sara Wänseth, Henrik Ottosson
Agency: NY.
Creative director: Björn Ceder
Art director: Björn Ceder

Digital art director: Tommy Olsson
Copywriter: Linda Karlsson
Film director: Johan Claesson
Film editing: Johan Claesson
Account manager: Henrik Melkner
© Copyright NY.