WIND BEST CONVERSATION EVER
For this competition, WIND asked the public, "If you could talk to anyone in the world, who would it be?"
Then, based on a combination of votes and judging, 5 winners got to have their best conversation ever.
On top of that, WIND donated $600,000 to charity: $100,000 per charity decided upon by the celebrity
winners, and $100,000 based entirely on votes.
My work on the project included:
site copy
banners
emails
social posts
distribution of gift cards to weekly winners
promotional material: shirts, postcards, branded backdrop, gift card packaging
4 super fun example videos to populate the site before launch
TEAM
Agency: Mighty
CW: Karen King
ACD: Greg Shortall
Video creator: Jamie Kaisar
CD: Jon Toews
PROJECT ROLES
Copywriter
CLIENT
WIND Mobile
SKILLS
Copywriting, scriptwriting for example videos
MEDIA
Online contest website, video, social
INDUSTRY
Telecoms
A video summary of the competition, including results.
Site content included tips on how to get more votes, on and off line.
A few examples of videos created for site launch.
Towards the end, competitors and charities got more and more involved.
The best example of this was the Jane Goodall Foundation who tried to encourage
votes for videos asking to talk to Jane Goodall by offering to have Jane not
only call the winner, but meet them in person.
Every Wednesday we held a competition for a $100 ticketmaster gift card.
The aim was to drive WIND's facebook community to the competition site
by asking them to be the [X]th person to correctly identify which entry a
small clip or quote was pulled from.
A few banner examples
