The Problem: We were tasked to create interest in PAM over alternatives like butter, margarine, or generic cooking spray.
The Solution: We created a campaign centered around the satisfaction felt by bakers when their food perfectly dismounts from its pan with the assistance of PAM.
Radio
Print
Client: PAM Cooking Spray
Media: Print, Radio
Creative Director: Bridget Camden
Copywriter: Tim Shumar
Art Director: Wes Ruff