Freightliner looked to be a resource for drivers on the road by providing Run Smart Truck Tips on its social media channels. This helped to drive community engagement and increase followers. I worked with teams at Freightliner and on the agency side to manage the execution of the content, creative, community moderation, analysis and reporting.
Flight Channels: Facebook & Twitter
Freightliner Trucks is one of North America’s leading manufacturer of medium-duty, heavy-duty & specialized trucks.
CHANNEL & CONTENT PERFORMANCE | MONTH OVER MONTH
CHANNEL & CONTENT PERFORMANCE | YEAR OVER YEAR