Freightliner Trucks looked to optimize on the trending topic of #TruckerTuesday by recognizing a driver and their Freightliner Truck on a weekly basis. Not only did the content serve as a great way to showcase Freightliner Trucks on the road, but was also a great way to show appreciation and recognize the drivers by sharing their story. As the social media manager, worked with teams on the Freightliner and agency sides to manage the creation and execution of the content, creative, community moderation, analysis and reporting.
 
Channels: Facebook & Twitter  
Content Objective: Crowdsource permission & content to share, drive fan engagement & new followers across channels 
 

Freightliner Trucks is one of North America’s leading manufacturer of medium-duty, heavy-duty & specialized trucks.