As a proud sponsor of Mike Ryan Motorsports, Freightliner Trucks looked to feature Ryan's professional happenings, including various races, the Pikes Peak Hill Climb, Mt. Washington Hill Climb, Formula Drift Events and host of trucking industry trade shows. In doing this, Freightliner had the opportunity to engage fans across social media channels and to help further showcase the agility and skill supported by his Freightliner Cascadia Truck. As the social media manager, worked with teams on the Freightliner and agency sides to manage the creation and execution of the content, creative, community moderation, analysis and reporting.
Personal note: I have embedded a few of his official videos below so you can see Mike and his Freightliner in action!
Content Objectives: Drive engagement & new followers
Channels: Facebook, Twitter & YouTube
Freightliner Trucks is one of North America’s leading manufacturer of medium-duty, heavy-duty & specialized trucks.
