Freightliner Trucks utilized its social media channels to bring attention to its newest truck model, the Freightliner Cascadia Evolution. For this, we strategically leveraged paid and organic social media to give additional boost to the exciting message. I worked with teams on the Freightliner and agency sides to manage the execution of the content, creative, community moderation, analysis and reporting.
Social Media Objectives:
• Drive audience to microsite & sign ups for test drives at dealerships
• Increase fan base & drive engagement across Freightliner’s social channels
• Drive audience to microsite & sign ups for test drives at dealerships
• Increase fan base & drive engagement across Freightliner’s social channels
Flight Channels: Facebook, Twitter & YouTube
Creative/Production Agencies: PopArt HMH & The Adcom Group
Freightliner Trucks is one of North America’s leading manufacturer of medium-duty, heavy-duty & specialized trucks.
MICROSITE
YOUTUBE
FACEBOOK
PAID SOCIAL RESULTS
Facebook Ads
FACEBOOK PAID MEDIA RESULTS
• 15,354,788 Impressions / 1,851,787 Referral Impressions
• 32,786 Clicks on Post
• 70,952 Engagement Actions
• 0.214% CTR
• 8,035 New Likes on Page
• 2,895 Clicks on Link
• 15,354,788 Impressions / 1,851,787 Referral Impressions
• 32,786 Clicks on Post
• 70,952 Engagement Actions
• 0.214% CTR
• 8,035 New Likes on Page
• 2,895 Clicks on Link
TWITTER PAID MEDIA RESULTS
• 130,000 Impressions
• 1,100 New followers
• 2,064 Clicks on links
• 5,160 Clicks on Tweets
SNAPSHOT OF FAN FEEDBACK
