Uniquely Singapore (Phrases)
A project done in conjunction
with Singapore's 50th anniversary
of independence.
These phrases are a glimpse
into the everyday spoken language (Singlish) that can be heard
in Singapore. The word "Singapore" is subtly woven in, making the phrases the hero, but not forgetting the cause of it's celebration.
An update on some of the words as well as the design as they were not uniquely Singaporean.
Mock up of placement.
And finally made a reality.
Injecting humour into phrases to bring context and meaning to them.
