Cyberbully Crackdown is campaign to create awareness to educate the society by giving them the brief knowledge on the issue of cyberbullying and providing help to those who are currently being the victim of this issue. 

 

 

 

In order to accomplish this awareness campaign, the organization first will try to approach the target audience by using audio-visual. A TV commercial with 60 seconds duration will be created. The idea of this TVC is to give an emotional approach to the targeted audience. In the PSA video, it will be showing the issue of Cyberbullying can be more painful and traumatic than traditional bullying. And it also explains how it can reach the victim 24hours, anywhere and anytime. The idea is to give the audience the emotional feel about how painful words can be towards the victim. It put the audiences themselves in the victim situation for them to analyse the issue on how bad the cyberbullying can be.