Fin Design was commissioned by Glowy Films to design direct and visualise a 30 second animation to showcase the launch of the new Mazda 6 in to the Chinese market.

The story follows the birth of a neuron. It then branches out connecting with other neurons to create a network of pulsing energy.  Neuron "synapses" burst forth, mapping out the key components of the Mazda 6.  The journey continues onwards until both driver and Mazda 6 connect as one.  My role was to give overall design direction from the neuron concept development, fx and animation directio, through to the final compositing.

Production company : Glowy Films

Campaign Director : Diego Pernia

 

Post Production and VFX : Fin Design

Executive Producer : Alistair Stephen

Producer : Morgan MacCuish

Design Direction & Supervision : Brendan Savage

FX : Steve Oakley, Romain Buignet

3D : Jonathan Dearing, Stuart White, Bastan Konradt

Flame : Richard Betts

After Effects : Brendan Savage