CREATIVE BRIEF
Client: For Dummies
Insight: Just because you're not good at everything doesn't make you dumb, you're just a dummy when it comes to some things, and that can be easily fixed.
Hashtag: #TheDumbDaysAreOver
Art Direction: Sayako Minami & Hannah Rand
Art Direction: Sayako Minami & Hannah Rand
Copywriting & Motion Media: Payne Alderman
WEBMERCIAL
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Cheering on a hive of bees upsets the honey. Get the eBook version of Beekeeping for Dummies at ForDummies.com. Tweet about your own dumb moments and how you overcame them. #thedumbdaysareover
Strumming your version of “cah cah” isn’t turning any heads. Get the eBook version of Bird Watching for Dummies at ForDummies.com. Tweet about your own dumb moments and how you overcame them. #thedumbdaysareover
Some things have enough salt on their own. Get the eBook version of Saltwater Aquariums for Dummies at ForDummies.com. Tweet about your own dumb moments and how you overcame them. #thedumbdaysareover
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