Business Cards

Swingtag

Gift Voucher

Opening Invitation

 

For this assignment we were tasked to work with a client to create a brand identity for her new clothing range. She was a female fashion designer who was opening a new store in Johannesburg. Her fashion range was inspired by the earth and therefore contained natural, neutral tones. 
The garments were made from locally sourced materials which further cretaed a raw and earthy feeling. She asked for her brand to remain loyal to its earthy appearance yet she was very open to other ideas within reason. The store is located in a upper class area and she wanted the overall identity to resemble that.