YCN Competition Brief to design the next generation of instore supermarket experiences for Morrisons. This was a collaborative brief with another peer Zoe Kennedy who takes the Motion and Interactivity Pathway of the Graphic Design course. Together we created the Pick & Pack concept that would revolve around a new aisle in Morrisons where the shopper could put together meals themselves by picking up ingredients with stickers that would correspond to a recipe card. I was able to put together the communication aspects such as the logo, poster and user guides and Zoe was able to create a virtual demo of a Family Feeder Planner where the shopper would pick meals for the week.
