Haagen-Dazs Shops
Directional and Point-of-Sale Poster Campaign
Directional and Point-of-Sale Poster Campaign
Haagen-Dazs uses only the world's finest ingredients to distance themselves from all other brands of ice cream. Futura Marketing was tasked with creating direction signage preventing Mall of America patrons from traveling long distances to get to the Haagen-Dazs Shop. Then we added some added creative point-of-sale to the branding ingredients list to reward them for completing their journey.
