Concept development, Photography and Art Direction to advertise the new Blood Concept perfume collection that explores 4 human identities (based on the 4 blood groups theory) and their dark side.
0 - animal identity
A - vegetal identity
B - nomadic identity
AB - artificial identity
0 - animal identity
inspired by japanese bondage
A - vegetal identity
inspired by killing poison
B - nomadic identity
inspired by voodoo
AB - artificial identity
inspired by mdma
