St. Regis Lijiang
Branding | Editorial | Packaging | Digital
Define High Society ‘Insidership’ in China Positioning, Design, Digital and Launch.
Branding the ultra luxury villas in Lijiang, China, infused with the premium qualities of the St. Regis brand, one of the world's oldest hotel groups with a century of prestigious history.
In order to create a story-telling experience, this set of sales collaterals plays different parts on their own. A special marketing package was created specially for a group of targeted potential customers. It’s a multi sensory marketing experience that customers could enjoy as a collection.
Work created at Alchemy
– brochure –
– pamphlets –
– fold out poster, coloured & illustrated –
– basic stationary –
– web, responsive –
– fragrance box set –
– siganges –
– hoarding samples –
– THANK YOU –
