Purica aims to bring back the goodness of milk the way it used to be; without pesticides,
toxins and harmful elements. Since the premise was about farm freshness, we deviated from the stereotypical image of a milk splash to feature refreshing iconography representing
farm elements within a milk bottle to evoke a feeling of purity and freshness.
toxins and harmful elements. Since the premise was about farm freshness, we deviated from the stereotypical image of a milk splash to feature refreshing iconography representing
farm elements within a milk bottle to evoke a feeling of purity and freshness.
This project is also featured on The Dieline