San Francisco, California, USA

 

Rocco's Café  is named after Rocco Coscarelli, who emigrated from Northern Italy in 1920. Rocco ran a successful restaurant for more than 30 years at Mission & Geneva in San Francisco, California. This old-school Italian recipe for success was passed down to Rocco's grandson Don, who 20 years ago opened Rocco's Café in his honor.

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This illustrated menu was inspired from the design and things in the restaurant - from the wall clock, to the pans, the light fixtures, and to the fresh produce. The fun illustrations and vibrant colors reflect the restaurant's lively employees and atmosphere.

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Today, Rocco's enjoys a loyal following of regular customers, some of whom remember going to his grandfather's restaurant, who keep coming back to this neighborhood favorite for good homemade Italian food with a lively atmosphere, quick service, and large portions.