This a one-off concept that was supposed to be the first in a series of small pamphlets highlighting certain 2014 models in each of Raleigh's bike categories. This particular one, for Cyclocross, also featured a spotlight of our race team and our new technologies for that year.
Due to the lack of budget (if you look at the rest of my Raleigh works you'll see a theme here) and timing (the Cross bikes sold out by the time the project was greenlight) it was never actually printed. It remains one of my favorite marketing pieces I've worked on as of late, so I couldn't let the little taped-together concept die.
I manually styled the lifestyle images, but the originals are all by Motofish Images.
The Bike images were all shot by Earl Harper Studios.
