The brief required us to create a 500ml pack of motor oil. This package would be sold at the petrol stations. The pack could have been an existing brand or a new brand. You have the choice of choosing an existing pack format or you can propose your own pack format. It is important that your pack be practical and disposed of. You shouldremember that the design on your pack should be desirable to your target market and be encouraging. The brief challenges you to add value to a commodity product through packaging innovation and strong graphics.
My solution to the brief was to create a new brand of motor oil that would target a new market. I chose to use a milk carton as my container. I did this because cardboard is recyclable and safer for the environment. To keep the package practical I added an extra opening to the box . This will help with pouring the oil without spilling it. To gain the attention of the new target market I went for a clean , minimal design . The color palette is pink and blue. This appeals to both sexes.
