Melinda Street's profile

MARKETING: Integrated Marketing Campaign

Melinda Street
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INTEGRATED MARKETING CAMPAIGN FOR CONFERENCING
 
   – Created overall strategy and messaging
   – Designed welcome packages, collateral, user guides, branded Personal URL (PURL) emails
   – Measured and reported on campaign success
 
RESULTS ACHIEVED:
   – 273% increase in minutes used
   – 220% increase in # of users
Collateral
marketing campaigns ROI
 
Email and Landing Page #1
marketing campaigns ROI
marketing campaigns ROI

Email and Landing Page #2
marketing campaigns ROI
marketing campaigns ROI
 
Travel Calculator
marketing campaigns ROI
MARKETING: Integrated Marketing Campaign
Published:
Melinda Street's profile

Owner

Melinda Street's profile
Fuquay-Varina, NC, USA

MARKETING: Integrated Marketing Campaign

Initiative designed and implemented by Melinda to increase company's conferencing usage.

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial