Xinming Cable Machinery is one of the leading Chinese manufacturers of cable production equipment.
The branding project started with brief market analysis, which lead us to a simple yet trendy sign that stands for capital letter "X" and symbolizes two crossed cables.

 

 

The new logo was used as the basis for the company re-branding, that affected:

• digital ads and the website

• print items featuring the new branding (business cards, folders, envelopes etc.)

• the actual equipment for cable production.