Basic graphic element is based on the cyclist sign (cognitive recognition) making design "invisible" and easy to remember

Identity is based on a grid system and spontaneous multiplication of a basic graphic element (dynamic use), representing Bicycle syndicate.

NGO's formal logo (static version); Multicolor for on-line use and black-on-yellow for cost effective off-line use

Basic color standards

Use of an Open Source typography (cost efficiency) which visually suggests activism and has cognitive value (Courier new typography); Rich color scheme as a representation of variety of cyclists personalities

Letter-head and business card (cost efficiency). Print on yellow medium.

Promo stickers and bike stickers (cost efficiency). Print on yellow medium.

Promotional info flyer for critical mass events (cost efficiency). Print on yellow medium.

Black print on yellow t-shirt.

Stencil - group of cyclists

Stencil - single cyclist

Critical mass (event) badges

Critical mass (event) bike stickers

Facebook strategy and content development - Page and event

Social networks branding: Twitter, Youtube, Flickr, Foursquare

Outstanding result: Whole week before the critical mass event, Sindikat biciklista's Facebook page was no1 Croatian page  in interaction per user segment. In just one week over 3000 people liked Sindikat biciklista Facebook page, over 7000 people were invited to the event and 900 confirmed their attendance.

Critical mass @ Mimara (route start) - over 1000 cyclist rode together for their rights

Critical mass @ Zrinjevac (route end)