Challenge: Bain’s required more brand awareness and a desire to promote their product as an award winning whisky, especially to a younger target market.
Insight: Most whiskies rely on a historically significant message of heritage and culture.
Solution: A tongue-in-cheek print campaign sending old whisky culture up, while speaking to the mindset of young, up-and-coming dynamic individuals, who value living in the moment, with a style and taste uniquely their own.
