“SIA PAKLĀJU EKSPRESIS” (“Carpet Express”), provides interior and exterior cleaning of premises as well as carpet cleaning in Latvia. Reliability, attentiveness to the needs of the clients, high quality and operative service provision are priorities of the company.

 

Logo design was meant to reflect the idea of carpet and speed.

The basic layout of the Logo is rolled carpet edge, created by using  CressidaNF typeface – a close digital revival of a 1960s face called “Triline”. This face associates with activity and rapidity.  

Logo is modified circumflex letter “e”. The result of the project is two fonts, a flashback to the sixties CressidaNF, and Compacta Bold, designed in1963, which provides a strong, contemporary graphic effect when the letters are tightly set together. Both fonts have a strong geometric style.

 

Inspiration – UEFA Aberdeen Programmes. 

Embrionic Triline in use:

UEFA Aberdeen Programmes 1980,

Source: http://www.manchesterprogrammeshop.com. Manchester Programme Shop. License: All Rights Reserved.

25 November, 1981, Source: http://rover.ebay.com. License: All Rights Reserved.