Stephanie's Shop is a contemporary women's clothing boutique in St. Paul, Minnesota. They were ready for a new modern look to match the trendy stylish aesthetic of the store in perfect timing with their 10 year anniversary. I redesigned the crown in the logo to be more sophisticated and modern with a hint of classic and timeless style to reflect the types of brands at Stephanie's. The website needed user friendly navigation and to follow the look of the new crown, modern and sophisticated. Stephanie wanted to reach more customers and bring convenience to current customers by adding online shopping to the site. Another unique feature of the store is Dress for the Occasion; a dress rental program for special occasions. The final feature of Stephanie's new site is the blog. Stephanie can now talk style, shopping, and trends to her followers. Stephanie's is known for the best dresses but also persoal styling. How to wear the latest trends in everyday life. The blog will connect Stephanie to her customers in a new way.

Example of a sale promotion postcard