In early April I was asked to redesign "Der Wiener Schulball" - A yearly prom event in viennas city hall.
The Brands new Identity had to be fresh to attract students from the ages 16-19, while creating an elegant layout to gain as much approval as possible from the Ministry of Education, who is funding this event.
Without any advertising budget we managed to gain a fanbase of about 2,000 Facebook fans in only two weeks.
The Page was only monitored and managed by Fabian Morandell and myself.
Sponsoring allowed us to print 10,000 Flyers and 1,000 Posters.
Every single public highschool in vienna was displying the Prints.
Through our effort in design, viral marketing and promotion we managed to sell-out this unique prom.
Below you can find a video which best describes how the night we created was celebrated.
The Brands new Identity had to be fresh to attract students from the ages 16-19, while creating an elegant layout to gain as much approval as possible from the Ministry of Education, who is funding this event.
Without any advertising budget we managed to gain a fanbase of about 2,000 Facebook fans in only two weeks.
The Page was only monitored and managed by Fabian Morandell and myself.
Sponsoring allowed us to print 10,000 Flyers and 1,000 Posters.
Every single public highschool in vienna was displying the Prints.
Through our effort in design, viral marketing and promotion we managed to sell-out this unique prom.
Below you can find a video which best describes how the night we created was celebrated.
