The Freightliner kicked off its 70th Annviersary with the reveal of the Revolution Innovation concept truck at the Mid-America Trucking Show (MATS) 2012. To support this on social and raise awareness about this event, we leveraged highly visual and sharable content that was published across Freightliner's social media channels. This allowed Freightliner to shine the light on their 70th Anniversary celebration while also positioning itself as a thought leader by looking to the future of trucking. This content was leveraged throughout the entire year. 
 

FLIGHT CHANNELS: Facebook, Twitter and YouTube