Campaign Comics: Bandung's Fun Days

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Student Project for KV 322 - Proyek DKV

Visual Communication Design

National Institute of Technology (ITENAS)

Bandung

The vision of Bandung is to make the city superior, pleasant, and prosperous. To make the vision of Bandung happened, the current mayor of Bandung, Ridwan Kamil wants to build Bandung as the best city in Indonesia, by integrating inovation, creativity, and collaboration as a core spirit, through some helps of several programmes & activities, including re-arranging the infrastructure, increasing the index of happiness, and participating in Bandung's Fun Days.

Bandung's Fun Days consists of five (5) themed days a week where all the citizens of Bandung are asked to do something fun.

#DamriGratis: Free buses for school students ranged from Primary to High School in Sunday & Thursday

#SelasaTanpaRokok: No smoking in Tuesday

#ReboNyunda: Wear Sundanese traditional outfits & speak Sundanese in Wednesday

#KamisInggris: Speak English in Thursday

#JumatBersepeda: Ride bicycle in Friday

But the problem is, there are still so many citizens that refuse to participate because they don't understand what the programme is about. Therefore, this "Campaign Comics: Fun Days" is created!

The main idea of this campaign is by using several types of comics to raise people's awareness in order to participate in Bandung's Fun Days. This comics will be spread to the general public, mainly for high school & college students in many different fun methods. We decided to use comics as our main content, because we want people to join this campaign with fun feeling & without coercion, just like the purpose of comics itself.