bTV BrighterThanEver

Our JOB was to organize thematic party for the new season of Survivor Bulgaria.
We decided to destroy the ordinary perception for Asia and to represent it literally in a new light – brighter, bolder and unexpected. Our goal was to break the stereotype, and reach to the senses of each guest.
 
Inspired by the show`s slogan “Stronger Than Ever”, our party was “Brighter Than Ever”. And this is what happened…
 
 
Задачата ни беше да организираме тематично парти за новия сезон на Survivor България.
Решихме да избягаме от баналното схващане за Азия и да я представим буквално в нова светлина – по-ярка, дръзка и неочаквана. Целта ни бе да пречупим стереотипа, като достигнем до сетивата на всеки гост.
 
Вдъхновени от слогана на предаването “Stronger Than Ever”, партито се превърна в „Brighter than ever”. Ето, какво се случи…
 
 
bTV BrighterThanEver party
Date: 18th of September
Location: Yalta club, Sofia
 
Client: BTV
Creative agency: GRAFFITI BBDO
Creative Director: Kiril Stoyanov; Lubomir Panayotov
Art director: Petya Savova
Graphic designer: Nickola Nickolov
Copywriter: Maya Zlatkova
Account executive: Jeni Nedialkova, Irina Ilieva
 
Visual studio: PHORMATIK LABS
INTERACTIVE INSTALLATION
PROJECTION SHOW
SMOKE BOX INSTALLATION
Creative Director: Vladislav Iliev
 
Photography: Rosen Hubenov
Dance performance: Metin Enimehmedov
DJs: Kink & Rachel Row
 
Event video

Music: beGun - Shanghai (Ambassadeurs Remix)
Special thanks to: Mariya Donchevska, Nikolay Boyanov
Ilko Iliev, Mihail Iliev, Lora Rounevska, 
Mihail Novakov, Kamen Dimitrov, Joker Media
 
bTV BrighterThanEver
Published:

bTV BrighterThanEver

Our JOB was to organize thematic party for the new season of Survivor Bulgaria. We decided to destroy the ordinary perception for Asia and to rep Read More

Published: