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Spring 1999
- Art Director
- Art Director
The Client:
General Motors
The Challenge:
Build a site that highlights the features of the upcoming YUKON 2000 SUV - WITHOUT showing the vehicle.
The Solution:
Due to the limits of what we were allowed to show and not show, GMC allowed our team to have a little more creative freedom with this particular look and feel. The site concept was built around 4 keywords that encapsulated the brand and the features of the new YUKON 2000 - BIG, COOL, SAFE, and SECURE. In addition, our team took advantage of our technical capabilities by adding a poll to each of the section, that gave immediate feedback to a particular users vote.
General Motors
The Challenge:
Build a site that highlights the features of the upcoming YUKON 2000 SUV - WITHOUT showing the vehicle.
The Solution:
Due to the limits of what we were allowed to show and not show, GMC allowed our team to have a little more creative freedom with this particular look and feel. The site concept was built around 4 keywords that encapsulated the brand and the features of the new YUKON 2000 - BIG, COOL, SAFE, and SECURE. In addition, our team took advantage of our technical capabilities by adding a poll to each of the section, that gave immediate feedback to a particular users vote.
