Raw Trader is a specialty raw-dessert bar in the Melbourne, specialising in all things vegan, organic, paleo, gluten free, dairy free and sugar free. The motto: decadence without the guilt.
The health-conscious cafe is run by a former food technologist who left the corporate world for something a little sweeter. There are juices, raw tarts, cakes, slices and chocolates, and Raw Trader offers a range of house-made retail products, such as granolas, teas and almond and hazelnut milks. It also makes specialty cakes to order.
The goal was to create a brand identity which conveys the core mission of the business: decadence without the guilt. Therefore, it was supposed to have a "upscale, decadent feel" and still be "earthy, rough and organic". Target market = higher disposable income earners, health conscious individuals, individuals following organic, vegan / vegetarian or paleo lifestyles or individuals following a gluten free, wheat free, dairy free or sugar free diet.
Interior design by StudioY Melbourne.
