Here's a mishmash of print ads, posters and concepts I've created over the years, that I'm quite fond of. Not quite a folio. More like an olio of B Sides.
Dux print ad
We shot just about everyone at FCB Melbourne to make this ad for Dux Creative Consultants. Dux was a recruitment agency for
the ad industry, with talent of all types on its books. It was bought by Aquent soon after this ad ran in industry magazines. Coincidence? Probably.
Mercedes-Benz Vito
How do you say affordable without sounding cheap? I tried to answer this conundrum with the headline in the billboard below for the new Vito, a Mercedes-Benz van with a surprisingly low price (for a Benz). I also wrote direct mail and print ads that extended the campaign by showing diagrams of key features of the Vito like the chassis, safety systems and interior, with headlines such as, "The handling of a Mercedes-Benz for the price of a van", "The safety of a Mercedes-Benz for the price of a van", and "The comfort of a Mercedes-Benz for the price of a van".
White Pages
I conceived the following pitch idea for White Pages while at FCB Melbourne (back when hard copies of White Pages were still being distributed). We won the account.
Transit ad
VicRoads
This was part of an ongoing campaign for Custom Plates. I didn't initiate the campaign, but I was happy to run with it!
Outdoor
Mazda RX-8 GT
Print and outdoor ad
Wynns Coonawarra Estate
Seeing Eye Dogs Australia
Unibic Anzac Biscuits
Bus interior signage
