Greenpeace Chopstick
Ambient | Direct | Outdoor
BRIEF : how to describe that kill the trees is also kill human.
STRATEGY : Put the trees and human image between a pair of chopstick. when the chopsticks has separated, the both of image will be cutted. it's like cut the trees and the human simultaneously.
IMPLEMENTATION: The image will put on chopstcik without brand, (many chopstick in indonesia doesnt has a brand and illegal manufacturer).
Art Director : Nasa Arief
Copywriter : Nasa Arief
Copywriter : Nasa Arief
