The Problem
Emergen-C users are frequently on the move, and both the bulky box and inefficient individual product packets hinder their healthy and active lifestyles. Additionally, essential elements of the Emergen-C brand, including its quirky personality and natural ingredients, are not expressed through the packaging.
Design Objectives
We focused our redesign efforts on improving the form's "portability" and "pourability", and updating the brand to reflects its natural ingredients and quirky personality.
The existing Emergen-C packaging compared to our team's redesigned packaging
Final Solution
Our final solution proposes an update to the Emergen-C Brand to better align with the company’s Brand language and target consumer base. Flavor extensions include super Orange, Lemon-Lime and Raspberry flavors. Each package features a unique pun or fun Vitamin C fact on the inside of the package -- a different
message every time to make the user smile!
Characters play a large role in creating the Emergen-C brand. Featured are Super Orange, Lemon-Lime and Raspberry
Emergen-C is ideal for the on-the-go user
