VITALS Campaign
"I saved the life of the party."
This is a print campaign I developed for the Century Council (American Distillers) in my creative communications class. The Century Council needed a grassroots campaign to promote awareness of alcohol poisoning among college students, then persuade students to take action when they suspect alcohol poisoning.
I started the campaign from scratch with a creative brief, moved into thumbnails, then a few roughs, and these are two of the print ads that ended up as part of the final product. There were also "nontraditional" media advertisements to tie in the VITALS concept (each letter stands for a symptom of alcohol poisoning). This included bathroom stall advertisements, QR codes on bar coasters, and bar admission wristbands with the VITALS website.
