Challenge
Kellogg's has a partnership with the Latin Grammy Street Parties. These events take place in several
highly hispanic markets leading up the big televised Latin Grammy program. We were tasked with creating
a vibrant mulit-cultural program that will help the Kellogg's brand stand out at these family oriented street events.
Solution
The "Empieza El Dia Con Sabor" (Start the day with flavor) was a way to emotional target the hispanic market. Using the word Sabor (flavor) to represent not only the brand products but how music adds a little flavor to life.
The hispanic culture is vibrant, expressive and open. We wanted all of our touchpoints of the program to convey this natural energy. Main hook for consumers was the ability to win tickets to meet some of the artists playing at the event. We executed posters for retailers to dispaly, activiation kits for retailtainment and online media support for the promotion.
Team:
Laura Prichard, Art Director
Salvadore Ibarra, Senior Copy Writer
Retail
